Lydia Park is an up and coming fashion
designer who wanted a logo using the Chinese
characters that make up her surname. The
logo is based on the idea of a "chop"
such as those that an artist might use
to stamp their work. The printed version
of the hangtag (seen to the right) has
an embossed logo which further strengthens
the idea of a stamp and acts as a signature
to the fashion designs.